Meet our Founder
Award-winning hairstylist, entrepreneur and female activist who supports all female and small businesses. Danielle has been changing the beauty industry one business at a time.
From working countless hours behind the chair to opening her own business during the COVID-19 Pandemic and making it innovative by adding a full liquor bar and cafe, Danyelli Laurette meets beauty salon & spa. She decided to continue changing the beauty industry by making her own product line. Countless hours were spent formulating our secret ingredients.
From her history as a professional hairstylist, she knows what works and what doesn’t for each client. Bringing organic plastic-free products with natural ingredients and essential oils.
No more big corporate companies, it's just me and you making something from the ground up and relating to all people, hair styles and textures. One of the few product lines that are hands-on and building it together and striving for the support of building a small business.